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Tom Gerace Thomas August Gerace (born December 21, 1970 in Pittsburgh, Pennsylvania) is the serial entrepreneur and market-innovator responsible for disruptive innovations such as founding Be Free, the first affiliate-marketing company, and SMAC, a committee to create a common vocabulary, standard buying units, and uniform measurement methods for social media. In December 2010, he launched Skyword, a content production platform. Currently, Gerace serves as CEO and founder of Skyword. ==Education== Gerace received a Bachelor of Arts in Social Studies, magna cum laude, from Harvard University in 1993. He was a senior business analyst at the Harvard Business School, where he authored case studies including "The National Information Infrastructure and the Internet." He also assisted with the creation of the curriculum for the "Managing in the Marketspace" course within the MBA program.
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